What, toddlers aren’t your target market?

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Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

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What goes into package design?

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Unless you work in the food, beverage or manufacturing industries, you may not take much notice of the way products are packaged and presented on supermarket shelves.

Subconsciously though, as you reach for a product you will be registering things like colour, attractiveness of product images, and how easily you can see the information you need to know to decide on your purchase.

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Improve your SEO ranking

Factors to Improve SEO Ranking

A lot of factors contribute to SEO success.  While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.

This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.

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