Get fresh and get found! Unique content a winner in Panda 4.0 rollout


With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

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A good brief is the start of a great project


A brief is like good stock.

It’s the clear, condensed, flavoursome base from which the most magnificent conceptual soups or sauces can be concocted.

Mouth watering? Let’s get cooking…

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Google time machine lands down under


When Google first announced its new time travel feature for Street View, it was only rolled out to a small batch of users, with the rest of us itching to take it for a spin. Knowing it can sometimes take an age for new features to reach us here in Australia, I wasn’t going to hold my breath for this one. So I was pleasantly surprised to find that it now works and is usable on the streets of Australia.

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