In situ images showcase new residential carpet range


There’s nothing like gorgeous in situ images to spark interest in a new product range; particularly in the heavily visual world of interior design.

So with a new foray into the residential market, Australian/New Zealand carpet tile manufacturer Ontera Modular Carpets worked with Orion’s photography and design team to create a compelling visual story to accompany the launch.

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How to optimise images for search

Optimising photos for web

The right image will attract attention to your webpage and add impact to your content.

But images can also be great for search engine optimisation – making your content more searchable and shareable – if you know how to make the most of them.

Use these tips to get the most value from the images on your website.

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Flash banner ads still got bounce


While the reluctance of Apple executives to embrace Flash technology has taken some of the fizz out of Flash banner ads, it remains an effective way to get the attention of a desktop PC user.

The Apple problem might make certain businesses attracting certain audiences steer clear of Flash, but there are many instances in which Flash banner advertising remains an effective tool for conveying messages.

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