How to optimise images for search

Optimising photos for web

The right image will attract attention to your webpage and add impact to your content.

But images can also be great for search engine optimisation – making your content more searchable and shareable – if you know how to make the most of them.

Use these tips to get the most value from the images on your website.

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Flash banner ads still got bounce


While the reluctance of Apple executives to embrace Flash technology has taken some of the fizz out of Flash banner ads, it remains an effective way to get the attention of a desktop PC user.

The Apple problem might make certain businesses attracting certain audiences steer clear of Flash, but there are many instances in which Flash banner advertising remains an effective tool for conveying messages.

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Get fresh and get found! Unique content a winner in Panda 4.0 rollout


With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

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