Get fresh and get found! Unique content a winner in Panda 4.0 rollout

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With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

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A good brief is the start of a great project

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A brief is like good stock.

It’s the clear, condensed, flavoursome base from which the most magnificent conceptual soups or sauces can be concocted.

Mouth watering? Let’s get cooking…

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